Home China Headline "Super Girl"-style Contests to Be Shortened

"Super Girl"-style Contests to Be Shortened

China's broadcasting authority has decided to impose a new time limit to some reality pop contests like "Super Girl", "My Hero" and "Dream China". The authority demanded such TV-propped contest run for no more than two and a half months. The State Administration of Radio, Film and Television ( or SARFT) made the decision in response to another heated round of three such major contests this year. All of these shows were broadcast on TV last year over a lengthy period of more than four months and snatched huge amount of money by inviting millions of viewers' mobile messages. Pop contest organizers have voiced their compliance with this decision so far although there seems to be an obvious worry over the new official rein. An official with Shanghai Media Group, also organizer of "My Hero", a reality TV show featuring young men, said they will abide by the policy made by SARFT. Shortening broadcast time, they claim, will not affect the course of their contest. Trackback(0) TrackBack URI for this entry Comments (0) Subscribe to this comment's feed Show/Hide comments Write comment Show/Hide comment form Name Email Website Title Comment Write the displayed characters Add Comment Copyright 2007. All Rights Reserved.

 

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